Main font
Headlines
Primary Display
Used for hero messaging, key statements, and high-attention moments. Best used in uppercase for maximum impact and clarity.
Size
90pt
Letter Spacing
+0
Line Height
110%
Headlines
Used for section headers, titles, and supporting moments across the identity system.
Size
47pt
Letter Spacing
+0
Line Height
27%
LUC ERA
Subheads & Body
Used across paragraphs, supporting information, and descriptive content. Designed for clarity, rhythm, and readability across digital and print applications.
Size
24pt
Letter Spacing
-1%
Line Height
32%
Lorenza
How to structure text.
Hierarchy & usage
Consistent spacing helps maintain clarity, hierarchy, and visual rhythm across every application of the identity system.
Recommended spacing
Greenwood’s legacy continues through culture, leadership, and community.
Letter Spacing
0 Em
Line Height
1.1 Em
Spacing too tight
Greenwood’s legacy continues through culture, leadership, and community.
Letter Spacing
-0.03 Em
Line Height
0.8 Em
Spacing too loose
Greenwood’s legacy continues through culture, leadership, and community.
Letter Spacing
0.08 Em
Line Height
1.1 Em